A New Look for Mäser Austria

Development of a corporate identity and strategic repositioning

Communication design, Mäser Austria
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To mark the 125th company anniversary, Shirt-Manufaktur Mäser Austria commissioned marktunddesign with the development of a re-positioning and a new corporate identity during which a variety of measures were created to reposition the brand.

Mäser Austria perceives itself as a Premium Shirt Supplier in the competitive sports and leisurewear market. As the inventor of the polo neck pullover, the traditional company looks back on a long history. One focus of the task therefore was to link the history of the company with a new brand direction and to make it attractive for advanced applications and target groups.

A variety of media and individual projects required for a success-based positioning, were developed and implemented. From office equipment, through to advertising campaigns, product packaging and labelling, POS and trade fair presentations, advertising communications, vehicle signage and eye-catching product enhancements.

Product family